5 Important Things To Know About B2B Ecommerce

 When you think of eCommerce, you immediately think of online product selling websites that serve individual customers. But there is also business to business brands that are selling their services and products online. These are called B2B brands, and they are as important as the brands serving individual customers, but the difference is that they sell their services and products to organizations.


While the competition in the B2B e-commerce is not as fierce, you need to stay two steps ahead of your rivals. To become one of the Top online wholesale websites for Shopping, here are a few things that you need to know about B2B eCommerce:

     Adopt modern payment options:

While credit card and debits cards are offered on almost all other B2B eCommerce websites, but other payments like Stripe and PayPal are not as popular yet. Many B2B e-commerce sites have yet to accept PayPal payments.

     Mobile optimization:

In this digitized age, when the majority of the population accesses the internet through their smartphone, the B2B eCommerce website must be well optimized for the phone, tablet as well as the laptop.  Almost all the major B2C websites have made their eCommerce mobile-optimized to target the millennials. The B2B e-commerce sites should follow in their footsteps.

     Brand image:

Branding is not just crucial for B2C sites but also B2B. Ultimately, the goal remains the same, i.e., to reach out to new clients and increase their services. If the brand image of the B2B brand does not speak to the clients, it will fail to attract new customers. Branding allows the B2B brands to create a relationship with their existing clients and reinforce their belief in the brand, while the brand image will attract new clients.

Also Read: B2B Marketplace – Setting Paradigm

     The B2B eCommerce market includes different types of companies:

Just like with B2C, there are different types of companies from various sectors; the B2B eCommerce market also has multiple companies from retailers to manufacturers to distributors.

     Rackspace is the most popular hosting provider for B2B eCommerce sites:

The majority of the B2B companies host their sites, but Rackspace hosts few. Rackspace currently holds the top spot for providing hosting solutions to 25 B2B brands.

 What is the cause behind the rise of B2B eCommerce sites?

The Online Wholesale B2B Marketplace is predicted to grow more from 2020 to 2025. There are several reasons behind the rise in the growth of B2B eCommerce. Here are some of the reasons:

     Millennials opt for Online shopping for wholesale products.

     Almost everyone has a smartphone with an internet connection, which allows everyone from anywhere to access these B2B ecommerce platforms and quickly order.

     Ease of order, various shipping options, and different payment options are more attractive to clients.

     Advancement in technology has made these eCommerce platforms far more functional and accessible.

     People now have more disposable incomes in their hands.

Although market gurus are expecting a further rise in the percentage of B2B eCommerce sites, they are slightly worried about how fast this change is going to happen, as all this depends on the adoption of new technologies.

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