When Red Bull splashed onto the U.S. market during the height of the dot-com mania in the mid-1990s, it heralded a new day for the beverage industry - one that was not going to be fueled solely by alcohol and soda, but by a new type of thirst-quencher.
Today, caffeinated energy drinks still enjoy an enormous amount of success, capturing $3 billion worth of business in the $93 billion U.S. domestic beverage industry.
Now, one company, Innovative Technologies Corporation of America, is taking on the big boys of energy drinks by introducing several new beverages called Hair of the Dog. The name is derived from the concept of eliminating a hangover by drinking more of the same the next day.
Hair of the Dog energy formula does not contain alcohol; however, it can alleviate the side effects of alcohol by nutritionally supporting the detoxification process. It contains 1,000 milligrams of vitamin C, as well as B vitamins, ginseng and milk thistle. It also delivers 3,200 milligrams of Phase 1 and Phase 2 detoxifiers, which specifically target the liver.
Since the liver works as a filter, protecting you from thousands of toxic substances you ingest each day, such as medications, pesticides and chemicals, Hair of the Dog can be a good choice whether you drink alcohol or not because it can aid the body in the cleansing of these toxins. As an added benefit, the energy drinks come with or without sugar and carbohydrates.
Hair of the Dog also comes in a non-energy formula, which has all of the detoxifying ingredients of the energy version but has no sugar, caffeine or other stimulants, so it won't keep you up at night. The drink can be used as a versatile mixer in your favorite cocktail. Or just make it the last drink of the evening and get a good night's sleep while it goes to work nutritionally supporting the detoxifying process overnight.
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For more information, log on to www.hairofdog.com. - NU
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