For those that may not realize or understand why, the changing and updating that the search engines, with the most talked about being Google, but most if not all are incorporating the changes. It is all for good reason even if a lot of Internet users, mainly businesses being where I see most of the hardships coming from, disagree. The bottom line being, when you use a search engine to do a search for something, you want the sites related to what your searching for to come up. The search engines are trying hard to maintain this occurrence so they are doing what they deem as necessary.
That is just a short summary of why things have changed. As well hopefully to the point and clear to understand.
Now, I'm going to talk about some of the methods you want to do to help your website or web page rank or rate as high as possible in a "given search." Take note of that "given search" because later with that thought in the background and a little imagination with constructive thinking, it may fall into a valuable asset for optimizing. I've not read or seen this thought that I have anywhere so I'm going to try and research it soon to verify to myself that it will carry some integrity.
I'm going to start out with some information for anyone who hasn't yet started a website, and possibly for those that have had websites for some time that feel like the search engines don't even know you exist. I know how that feels, I was there. Though my sites aren't rocketing to the top at least they're indexed, which relates to at least having an existence, so now I'm working on the rest of the mistakes I made that I didn't know about.
When you are looking for where and how you are going to host and build or create your website. You should choose methods or a program/programs that are going to allow you access to your root directory, or root file. I'm not as keen as I'd like to be on some of the terms, and for some readers I'll try to explain in "laymen's terms." You want to be able to add a description, and keywords, in the meta tags, which are close to the top of the "view source" code you see when selecting that view. For an example, from in your browser choose a webpage and right click the mouse and click the "view source" phrase from the drop down menu. It won't work in some windows such as an email. If your using a Mac I don't know how to view the source, sorry. Also keep in mind that some websites have this blocked so if you don't see a page full of code then try another web page, remember, this is just for an example so you can see the location for reference. The meta tags will be in between the "header tags."
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