Buying expired domain names is a big traffic loophole. It works because over time a domain has been built up - A mixture of time, money and know-how have been ploughed into it and it draws in a good amount of traffic. But now, for whatever reason, that domain has expired. Where once there may have been a thriving website pulling income in from various sources, it no longer exists. And it’s up for grabs to the first person who recognized what a potential goldmine it is. We’ll look at why domains expire a little later (it’s not always because some dopey marketer forgot to renew it) but for now let’s look at the underlying concept behind obtaining free targeted traffic simply by scooping them up.
Before we go on, I know some people may have moral objections behind purchasing expired domains, and that’s fine. After all, you’re taking advantage of a domain which has traffic coming into it because someone had invested a lot of time and/or money into it. From my perspective, I want you to understand that it’s my job to show my customers and newsletter subscribers genuine ways to make money online. That’s why I have to cover all legitimate topics provided that they are legal (which this is).
Now I’d like to introduce the concept of link popularity. When looking for an expired domain with ready made streams of traffic this is one factor that you must pay close attention to. An expired domain with plenty of backlinks is very likely to have a targeted stream of traffic built in to it.
Let’s say that you have a site about beauty products. You then exchange website links with 100 other websites that have a complimentary theme. You’ll then create a steady income of traffic onto your beauty website from these back links. It also improves your status with search engines. Once you find expired domains that have a high amount of backlinks and scoop them up then you’ve just acquired a site that has a stream of visitors interested in the broad beauty niche. You could immediately use this stream of visitors to make money by:
Setting up a simple content website & Adsense adverts that serve ads that appeal instantly to your website visitors (here’s a great article that shows you how to go about setting up content sites that can make you a fortune with Adsense income) .
Offering highly targeted beauty products via your affiliate links.
Capturing the visitors email address, perhaps via a free report, so that you can offer them backend products via email marketing.
Perhaps you’ve already got your own beauty related product that you can sell to your visitors.
Ordinarily, you would have to set-up your website first, get the above in place and THEN go about the hard part of actually marketing the domain and slowly getting traffic to it. It can take ages to get a new website listed on popular search engines. It’s also time consuming, and often expensive to get traffic coming into a new site (no matter which traditional method you try). With expired domain purchases ,when done correctly, you already have a steady stream of visitors coming into your website from day one. Your site has immediate search engine placement. The income starts to flow from day one. Isn’t that just peachy?
The great thing about buying expired domains is that you can also simply use the traffic to feed your existing projects. Got a website on travel that’s already successful? Find expired travel domains that fit your site and use them for immediate traffic gains. In fact it does not matter what niche you’re in – you can use this strategy to jumpstart your website income immediately.
You can find expired domains that yield anywhere from a few unique and targeted visitors a day, to a few hundred, to a few thousand. Your investment? $10 to register a domain name. Even if you found domains that yielded 10 unique visitors a day, you would get 3,520 uniques over the course of just one year. Do you think you could make a profit from this if your outlay was just a tenner? You bet.
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