"Wow, I wish I could because I love it, but I can't afford it right now" Sound familiar? Or maybe they want so many items they cannot decide and end up leaving the party with nothing. Yikes...there must be a solution!
One idea is to use a well-tested program used by many department stores: A gift registry. You've used them for weddings, baby showers and many other events. Why not for your business?
Be sure to let all your party guests know about it so during the party they can choose those they want to take home today and those they want to add to their personal registry.
Have them fill out a form with their personal information including special dates (Birthdays, Anniversary, etc) and the products they want. Then, they add the names and contact information of people (friends, relatives, etc.) that they know will be purchasing them a gift in the future. Obviously, you will make the contact with the person on the list, send them a brochure with the items requested flagged or circled, etc.
A bonus of this idea? Besides making two sales (one the day of the party and one later from the gift-giver), you can add the contact names from each list to your potential customer list. Include them in your mailings, etc. They may even become a regular customer, hostess or new recruit for you down the line!
Using creative techniques such as this is one way to get the initial sale, a back-end sale later and build your mailing list. Be sure to use the list to contact prospects for the gift registry as well as for prospecting for your business.
Quote of the Day / Something to Think About:
"Never talk defeat. Use words like hope, belief, faith, victory." -- Norman Vincent Peale
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Karen Moehr is owner of Moehr & Associates, a marketing firm specializing in the direct sales industry. She is author of many books including Direct Seller Guide: Get Booked Solid!, Top Sellers Tell...Top Direct Sales Pros Tell How They Achieved Big Success. Learn more: www.isellmoretoday.com
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